Na almost 18 years ago one fine sabi small pikin player make hin debut for #ASRoma against Anderlecht, now na 35 years di skippo be and hin go wear di Giallorossi jersey for di last time against Parma. Recognising a need to serve its West African fans, the Italian club created a Twitter account, run out of Lagos, that speaks directly to them – something yet to be done by any other major club. Of course, it shares club news, match updates and fixtures, but it’s the tone in which it does so that makes it so memorable.Ī standout addition to this winning formula was the AS Roma Pidgin Twitter account launched back in March. Roma’s dedication to sounding like a friend (sharing in cultural news and topical banter) is what has endeared its Twitter accounts to so many football fans. Renowned for its reactive, funny and informal tone on Twitter, the Giallorossi has several accounts covering different regions, languages and dialects that keep fans entertained all season long. When you’re searching for examples of football clubs that use Twitter in an effective way, you needn’t look further than AS Roma.įather Stretch My Hands x /qZAfw3nCXI
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The Lionesses used influencers across both men’s and women’s football for reach and allowed for a slow burn – with a break between each post in the thread – for a full day’s engagement and coverage. The Lionesses used the thread feature on Twitter to slowly drip-feed the squad to fans and followers over the course of a day – e nlisting famous faces like Prince William, Emma Watson and m ore to deliver short videos announcing individual player names. The name we've all been waiting for…? #Lionesses /Y7yo1N4g1Z We're starting with a royal announcement. Lionesses World Cup AnnouncementĮarlier in May, the England Women’s Football Team (also known as the Lionesses) revealed its 2019 World Cup squad in a creative way on Twitter. To kick-off the discussion, we’ve compiled a list of seven creative examples of football-related social content that has helped these football teams capture the attention of football fans, and why they work so well. But what makes a football team stand out from the rest on social media? (View All Digital Marketing Training Courses)Īs such, social media is a channel that teams of all sizes must prioritise in order to stay relevant and commercially attractive.Fast Track Psychology for Digital Marketing.Fast Track Creating Outstanding Customer Experiences.
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